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- Where there’s muck, there’s brass
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- Forget the ‘female email’ rules
- Tone of voice: important but impossible?
- Everyman cinema- Redefining the cinema experience and service expectations
- Is a distinctive brand more trouble than it’s worth?
- How powerful insight drove the launch of AstraZeneca’s new antibiotic
- What to watch for when you have emoji in your tone of voice
- Why a flexible tone of voice is a waste of your time and money
- Your tone of voice can shine when you say sorry
- Steak, and the power of free
- Why are there always oranges left in the fruit bowl?
- Our printer is smarter than I am
- The name is the game
- What Manchester United can learn from Aintree Racecourse’s Customer Experience
- Airlines and blue ocean strategy