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- Write like a man? Just write like you mean it
- Brand vision: Your most powerful tool
- Law firms are funny animals when it comes to comms
- Is GPT-4o writing more naturally?
- Choosing a brand name: the guide
- Was Apple’s new ad written by AI?
- Claude 3.5 Sonnet’s had a glow up
- The polls got it wrong: make sure your brand doesn’t
- Insight before action: why research is the secret ingredient to success
- Is your writing literally horrifying?
- Stop wasting money on bad brand tracking
- How do you build a culture of clear, customer-friendly writing?
- Find the fun in staying on-brand
- Why is Wicked Little Letters so f*ing good? Spoiler alert: I love swearing.
- To legalese or not to legalese
- Commonly used AI words
- Words and phrases that need to get in the bin (and why)
- Brat summer: why understanding Gen-Z’s tone of voice is so Julia
- No, pedants don’t actually make good proofreaders
- Building your brand today
- It’s your duty to stop being a dinosaur
- From line cooks to line managers
- Walz is cleverly playing Trump at his own linguistic game
- The alignment era: our six step guide
- Your brand vision: the four step guide to success
- Brand alignment: when actions speak louder than logos
- Wealth from experience
- What (if anything) can your brand learn from The Traitors?
- Are tone of voice guidelines dead?
- What can we learn from the word(s) of the year?
- NCL: Sheer Bliss with the “Innovators in Cruise Travel”
- Five customer pain points – and how to tackle them
- What is brand tracking? | Best practices and examples
- Why you should do strategic research to define and align strategy
- Brick by brick: the story of LEGO’s incredible rebuild
- Leaders: useful, but no substitute for brand
- We’re working with Guinness World Records!
- The Midland spa – a far cry from ‘uninterrupted relaxation’
- ChatGPT is an unoriginal writer but a perceptive critic
- Finding New Depth in Chocolate: Rabot 1745 CX Review
- Buying a sofa… service matters
- Making it real: 6 tips for launching your brand internally
- How are brands responding to the cost of living crisis?
- Calcott hotel and spa – Pain Points, Aligned Brand Basics and Brand Amplifiers
- Abba voyage: gimmi gimmi more!
- Why strategy always comes first
- P&O Ferries CX review
- Three and a tree
- How to know it’s time for a brand refresh
- Does insight want to be free?
- A heritage fit for today
- Can ChatGPT get a job at Schwa?
- Brand blasphemy: go on, mess with your logo
- Join it all up
- The spacing effect, or why you should spread out learning
- Brand Report – Finance
- The Brand Protector
- Brand Report – Higher education
- A new era of tracking brands
- Strategic Quant: tricky but oh so satisfying
- HECK!toberfest- bringing to life the brand through a unique event
- Melin Llynon: Keeping up with the modern consumer
- A brand for life? No, thanks
- Your audience needs you to spoil the ending
- Different doesn’t have to mean unique
- Don’t fall for cheap “branding”
- Game of Thrones Studio Tour: exploring one of the greatest ever TV series
- Brand Purpose: do you have a right to play?
- YOTEL: Customer Experience Review
- The IKEA effect, or why we like what we make ourselves
- Welcome to Wild Place by Freddie, 1.75 years old
- Feeling the squeeze in the middle
- CitizenM: Bad basics are not funny
- Processes over people leads to an unhappy customer
- COM-B, or sussing out what’s stopping you
- Flight Club: let the competitive socialising games begin!
- Center Parcs: A minor blip, or the start of a slump?
- Big news from The Vistarites…
- Dishoom: an irresistibly aligned experience
- Adding lyricism to one-liners
- 3 tone of voice traps brands need to avoid
- Clicks and Mortar: a missed opportunity
- Where there’s muck, there’s brass
- Colleague Experience: Skin In The Game
- Your people don’t need empathy training
- The head or the heart? How are we making decisions nowadays?
- Forget the ‘female email’ rules
- Tone of voice: important but impossible?
- Everyman cinema- Redefining the cinema experience and service expectations
- Is a distinctive brand more trouble than it’s worth?
- How powerful insight drove the launch of AstraZeneca’s new antibiotic
- What to watch for when you have emoji in your tone of voice
- Why a flexible tone of voice is a waste of your time and money
- Your tone of voice can shine when you say sorry
- Steak, and the power of free
- Why are there always oranges left in the fruit bowl?
- Our printer is smarter than I am
- The name is the game
- What Manchester United can learn from Aintree Racecourse’s Customer Experience
- Airlines and blue ocean strategy
- Transport for Greater Manchester
- David Lloyd
- Portsmouth Historic Quarter
- Revolución de Cuba
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