Are your customers cat people or dog people? Do they love Marmite or hate it? Do they clap when the plane lands or are they normal? As a consumer market research company, we’ll help you get to know your customers and what makes them tick.
We’ll work out where you sit in the market, how your customers behave, and get to the root of any problems your brand faces. Then we’ll turn this into insights you can work with. And we’ll give you strategic recommendations to help you make things better.
Find out more about how we work below. Or if we’ve already convinced you, get in touch with us to have a chat.
We get a little help from our Brand Alignment Monitor™ (BAM)
We’re a brand tracking agency too, and we’ve created a market-leading Brand Alignment Monitor™ (BAM) that tracks brand performance. It measures your customers, colleagues and competitors’ customers – and tells you whether you’re delivering on your brand promise, where your brand is really coming to life, and which areas you need to focus on.
It’s a brand tracker, customer experience audit and employee engagement survey all in one. And there’s nothing else like it in the market.
“I want to see practical understanding of our brands, practical understanding of the issues we are trying to address and really I think that is the Definition approach… It is a very convivial, inclusive way of working, they get under the skin of our business, our people and the way we feel. There is no bulls#*t, jargon or stupid management theory; it is practical, down to earth and it gets to the core of what we are trying to do, cutting away all the rubbish.”
Nick Varney, former CEO – Merlin Entertainments
Creating an irresistible student experience for iQ.