The year is 1990. Every person on Earth owns 80 LEGO bricks. LEGO has taken over the world. Just a few years later, the company is reporting a loss of $130 million and rumours of bankruptcy are circulating. How could such an enormous and well-loved company tank so quickly? And…
Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.
Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…
Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.
To keep moving in the right direction, a brand needs to be bigger than one person. This means you, CEOs.
We will be designing a new look and feel that aligns with their mission to inspire a sense of wonder.
ChatGPT is valuable for brands producing online content, but not in the way you think. ChatGPT is an impressive mimic. What happens when you ask it for an impression of your brand?