Brand strategy

We work with clients big and small, in B2B, B2C and the public sector.

One size does not fit all, so we have teams who specialise in building brand strategies for each of those. Have a look at our work for different clients to hear some of those stories.

We care about defining brands in a way that’s actually useful.

That reflects the deep motivations of your clients, customers and colleagues.

That shapes how your business looks, feels and sounds.

That inspires your people to deliver brilliant experiences, or killer campaigns.

That’s felt in every nook and cranny of your organisation.

And that makes a real, measurable difference.

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It starts with understanding and insight.

We have a team of consultants and research specialists, who’ll dig deep into your audiences: what do they really need and want?

To find out, we can look at your data, do qualitative and quantitative research, talk to your directors, stakeholders, frontline teams, customers, lapsed customers, prospects, and external experts, and that’s just the start. We build a thorough understanding of where your brand sits in the market and the challenges you face.

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Then we define your brand strategy.

Armed with this insight, we start defining your brand. Done right, it’ll define your difference for years to come.

That can include…

  • Segmenting your audiences
  • Working with you to define the crucial elements of your brand
  • Testing internally and externally
  • Strategies and tactics to deliver it

And as well as defining your brand strategy, we also help our clients develop:

  • Business strategy
  • Marketing strategy
  • Customer value propositions
  • Go-to-market plans
  • Messaging and content strategies

Next, we start aligning your brand.

We want to make sure your brand comes across in every element of your customer experience. And because what happens externally starts internally, it needs to shape your colleague experience too.

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And measuring matters.

If you’re investing in defining and aligning your brand, you’ll want to know it’s making a tangible difference. Our industry-first Brand Alignment Monitor™ measures how well your brand is resonating with your customers, and tracks your brand health over time.

“The team were invaluable in helping me, while at ASDA, to build clear, simple Own Label brands and then develop the portfolio over a number of years. I enjoyed working with them so much that I introduced them to Daniel Thwaites where once again they have helped to clarify the brand architecture and build an inspiring brand.”

Nikki Dixon, Marketing Director, Daniel Thwaites

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