When you start building your brand, you might be thinking of who your audience and competitors are, what your focus will be, or what logo you’ll have. And yes, those are all important. But you also need to know what you want to say and how to say it.
It starts with a name. Whether the name speaks for itself like British Airways or whether it’s unique and abstract like Google.
After you’ve got a bit more of an idea of what you want to say, you’ll need to work out how you want to say it. In other words, your tone of voice (or brand voice, or verbal identity). Nike is punchy and bold, but Oatly is playful and a little eccentric. We’ll help you define your tone of voice and then align all your teams’ writing.
We also do tons of writing and training. We write pretty much anything from straplines to speeches. And we train people in writing, tone of voice, storytelling, presenting and more.