Case study
Transport for Greater Manchester
We helped Transport for Greater Manchester (TfGM) to create a brand that's transforming the city-region's public transport.
Read moreWe define and align brilliant brands.
What you say. How you look. How you sound. How your customers and colleagues feel. It’s all brand. We’ll start by defining it, then aligning everything you say and do.
For B2B, B2C, the public sector, and everything in between.
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David Lloyd
We helped David Lloyd Clubs turn things around by attracting new customers and retaining their existing ones.
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Revolución de Cuba
Revolución de Cuba’s Bottomless Brunch was leaving an unfortunate hangover. So they opted to invest in a long-term fix.
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Portsmouth Historic Quarter
Renamed, rebranded and relaunched, Portsmouth Historic Quarter is set to curate experiences, community and an unmistakable sense of place.
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Government Office for Science
The Government Office for Science is about evidence above all else. We helped them communicate just that
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Argonauts
Argonauts are epic film & TV storytellers. After a rebrand, they’re now the heroes of their own story too.
Read moreBrilliant brands without the blah
Researchers. Strategists. Writers. Designers. Film-makers. Trainers. CX, UX, EX.
Our team define brands in a way that’s actually useful (because the world doesn’t need more 100-page PowerPoints). And then bring them to life in way that’s beautiful, tangible and memorable.
Insights
See allWrite like a man? Just write like you mean it
Want to write clearly and confidently? Here are some tips to help you do that - without the waffle.
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Brand vision: Your most powerful tool
Why having a brand vision is critical to long-term success.
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Law firms are funny animals when it comes to comms
Law firms don’t need to do anything crazy to stand out. Sounding human is enough to be miles ahead of the competition.
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Is GPT-4o writing more naturally?
We compared GPT-4o’s old version with the latest upgrade to find out.
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Choosing a brand name: the guide
What makes a good brand name? There’s no such thing as perfect, but if you’re looking for one, here are some guidelines.
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Was Apple’s new ad written by AI?
The company that once made a name for itself with the slogan “Think different” now wants you to “Write identical”.
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Claude 3.5 Sonnet’s had a glow up
But is it a thumbs down for tone of voice? We put the updated version through its writing paces.
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The polls got it wrong: make sure your brand doesn’t
Why was there such a huge gap between the forecast and what actually happened at the ballot box?
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Insight before action: why research is the secret ingredient to success
A little consumer market research is the difference between a successful campaign, or going viral for all the wrong reasons.
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Is your writing literally horrifying?
It might be hard to believe, but horror movies and corporate writing have quite a lot in common. Hear us out...
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Stop wasting money on bad brand tracking
Why bad brand tracking leaves more questions than answers.
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