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No, pedants don’t actually make good proofreaders

Being a grammar nerd doesn’t make you the best proofreader. The true skill of an excellent proofreader is knowing what to leave alone.

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Building your brand today

Modern brand building is about nailing your vision and taking it everywhere your brand interacts with people. We call it brand alignment.

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It’s your duty to stop being a dinosaur

We know a thing or two about rewriting tricky comms. Want to meet those Consumer Duty standards? Here's what you need to do.

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From line cooks to line managers

Chefs get straight to the point, say exactly what they mean, and avoid any waffle. That’s what you need to be doing too.

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Walz is cleverly playing Trump at his own linguistic game

Kamala Harris has picked Tim Walz as her running mate, and he’s found a way to play the ex-President at his own linguistic game.

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The alignment era: our six step guide

Brand alignment. Discover six practical steps to deliver on your brand promise, enhance customer experiences, and turn your vision into action.

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Your brand vision: the four step guide to success

Unlock your company's potential with a brand vision that inspires teams, boosts efficiency, and keeps promises. Our four-step guide shows you how.

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Brand alignment: when actions speak louder than logos

Learn why brand alignment is crucial for customer experience, employee engagement, and business success.

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