No two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.
Business-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.
Heritage can be a powerful asset. The longer a brand has been around, the more evidence there is that it can weather a variety of conditions, offering stability over the long term – something customers in many sectors value highly.
Resilience to tinkering is an underappreciated quality in a logo.
Cohesion is the aspect that can make or break your brand.
The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.