Why strategy always comes firstCreativity and creative ideas don’t spring from nowhere. They need fertile soil to take root in. For us, that means research, insight, and strategy.Read more
Three and a treeNo two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.Read more
How to know it’s time for a brand refreshBusiness-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.Read more
Does insight want to be free?Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.Read more
A heritage fit for todayHeritage can be a powerful asset. The longer a brand has been around, the more evidence there is that it can weather a variety of conditions, offering stability over the long term – something customers in many sectors value highly.Read more
Brand blasphemy: go on, mess with your logoResilience to tinkering is an underappreciated quality in a logo.Read more