No, pedants don’t actually make good proofreaders
Being a grammar nerd doesn’t make you the best proofreader. The true skill of an excellent proofreader is knowing what to leave alone.
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Brick by brick: the story of LEGO’s incredible rebuild
The year is 1990. Every person on Earth owns 80 LEGO bricks. LEGO has taken over the world. Just a few years later, the company is reporting a loss of $130 million and rumours of bankruptcy are circulating. How could such an enormous and well-loved company tank so quickly? And…
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Does insight want to be free?
Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.
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Join it all up
Cohesion is the aspect that can make or break your brand.
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Your audience needs you to spoil the ending
What does a great brand have in common with The Mousetrap in the West End? They both tell a great story. But unlike The Mousetrap, whose ending is the best kept secret in theatre, brand storytelling works better the more you give away.
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