Writing Archives | Definition

Write like a man? Just write like you mean it

Want to write clearly and confidently? Here are some tips to help you do that - without the waffle.

Law firms are funny animals when it comes to comms

Law firms don’t need to do anything crazy to stand out. Sounding human is enough to be miles ahead of the competition.

Is GPT-4o writing more naturally?

We compared GPT-4o’s old version with the latest upgrade to find out.

Was Apple’s new ad written by AI?

The company that once made a name for itself with the slogan “Think different” now wants you to “Write identical”.

Claude 3.5 Sonnet’s had a glow up

But is it a thumbs down for tone of voice? We put the updated version through its writing paces.

Is your writing literally horrifying?

It might be hard to believe, but horror movies and corporate writing have quite a lot in common. Hear us out...

How do you build a culture of clear, customer-friendly writing?

Five bits of advice from our webinar.

Find the fun in staying on-brand

Writing and sounding like your brand is important, and there’s ways to do it without feeling like a drone.

Why is Wicked Little Letters so f*ing good? Spoiler alert: I love swearing.

Why is 'Wicked Little Letters' so fing good? Dive into the joy of surprise, creative swearing, and linguistic shocks, you saggy sack of chicken pss!

To legalese or not to legalese

Lawyers prefer plain English contracts. They're easier to read and remember. So why are we still using legal jargon?

Words and phrases that need to get in the bin (and why)

The definitive guide to language you might consider ditching in your writing.

Why a flexible tone of voice is a waste of your time and money

There are a few questions tone of voice agencies get asked a lot. But there’s one that comes up way more than the rest: how do we build flex into our tone of voice?