Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…
Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.
Heritage can be a powerful asset. The longer a brand has been around, the more evidence there is that it can weather a variety of conditions, offering stability over the long term – something customers in many sectors value highly.
The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
The debut of the Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
When we’re conducting brand definition workshops, we often see clients struggle with the question “What makes your brand different?”