The polls got it wrong: make sure your brand doesn’t
Why was there such a huge gap between the forecast and what actually happened at the ballot box?
Read more
Five customer pain points – and how to tackle them
Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…
Read more
What is brand tracking? | Best practices and examples
Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.
Read more
Why you should do strategic research to define and align strategy
Read more
How are brands responding to the cost of living crisis?
Read more
A heritage fit for today
Heritage can be a powerful asset. The longer a brand has been around, the more evidence there is that it can weather a variety of conditions, offering stability over the long term – something customers in many sectors value highly.
Read more
Brand Report – Finance
The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
Read more
Brand Report – Higher education
The debut of the Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
Read more
A new era of tracking brands
Read more
Strategic Quant: tricky but oh so satisfying
Read more
Different doesn’t have to mean unique
When we’re conducting brand definition workshops, we often see clients struggle with the question “What makes your brand different?”
Read more
How powerful insight drove the launch of AstraZeneca’s new antibiotic
Read more