Tone of voice Archives

Law firms are funny animals when it comes to comms

Law firms don’t need to do anything crazy to stand out. Sounding human is enough to be miles ahead of the competition.

Is GPT-4o writing more naturally?

We compared GPT-4o’s old version with the latest upgrade to find out.

Was Apple’s new ad written by AI?

The company that once made a name for itself with the slogan “Think different” now wants you to “Write identical”.

Claude 3.5 Sonnet’s had a glow up

But is it a thumbs down for tone of voice? We put the updated version through its writing paces.

Is your writing literally horrifying?

It might be hard to believe, but horror movies and corporate writing have quite a lot in common. Hear us out...

How do you build a culture of clear, customer-friendly writing?

Five bits of advice from our webinar.

Find the fun in staying on-brand

Writing and sounding like your brand is important, and there’s ways to do it without feeling like a drone.

Why is Wicked Little Letters so f*ing good? Spoiler alert: I love swearing.

Why is 'Wicked Little Letters' so fing good? Dive into the joy of surprise, creative swearing, and linguistic shocks, you saggy sack of chicken pss!

To legalese or not to legalese

Lawyers prefer plain English contracts. They're easier to read and remember. So why are we still using legal jargon?

Commonly used AI words

Words like ‘delve’ make it obvious that AI wrote the copy. With the right prompting, your copy can sound like you.

Brat summer: why understanding Gen-Z’s tone of voice is so Julia

If you want to appeal to Gen-Z, you need to be chaotic and messy-in-the-right-way.

It’s your duty to stop being a dinosaur

We know a thing or two about rewriting tricky comms. Want to meet those Consumer Duty standards? Here's what you need to do.

From line cooks to line managers

Chefs get straight to the point, say exactly what they mean, and avoid any waffle. That’s what you need to be doing too.

Walz is cleverly playing Trump at his own linguistic game

Kamala Harris has picked Tim Walz as her running mate, and he’s found a way to play the ex-President at his own linguistic game.

The alignment era: our six step guide

Brand alignment. Discover six practical steps to deliver on your brand promise, enhance customer experiences, and turn your vision into action.

Your brand vision: the four step guide to success

Unlock your company's potential with a brand vision that inspires teams, boosts efficiency, and keeps promises. Our four-step guide shows you how.

Brand alignment: when actions speak louder than logos

Learn why brand alignment is crucial for customer experience, employee engagement, and business success.

What (if anything) can your brand learn from The Traitors?

Are there any lessons that brands can learn from The Traitors? That’s debatable, but this bandwagon won’t jump on itself.

Are tone of voice guidelines dead?

Are TOV guidelines really dead? Or could there be another use for them?

What can we learn from the word(s) of the year?

Our language experts explore word(s) of the year chosen by the top dictionaries and share some advice on how you can use them.

ChatGPT is an unoriginal writer but a perceptive critic

ChatGPT is valuable for brands producing online content, but not in the way you think. ChatGPT is an impressive mimic. What happens when you ask it for an impression of your brand?

3 tone of voice traps brands need to avoid

Your brand’s tone of voice is as important to get right as the logo or look and feel – so you need to be able to spot when it’s going wrong.

Why a flexible tone of voice is a waste of your time and money

There are a few questions tone of voice agencies get asked a lot. But there’s one that comes up way more than the rest: how do we build flex into our tone of voice?