What (if anything) can your brand learn from The Traitors?Are there any lessons that brands can learn from The Traitors? That’s debatable, but this bandwagon won’t jump on itself.Read more
Are tone of voice guidelines dead?Are TOV guidelines really dead? Or could there be another use for them?Read more
What can we learn from the word(s) of the year?Our language experts explore word(s) of the year chosen by the top dictionaries and share some advice on how you can use them.Read more
ChatGPT is an unoriginal writer but a perceptive criticChatGPT is valuable for brands producing online content, but not in the way you think. ChatGPT is an impressive mimic. What happens when you ask it for an impression of your brand?Read more
3 tone of voice traps brands need to avoidYour brand’s tone of voice is as important to get right as the logo or look and feel – so you need to be able to spot when it’s going wrong.Read more