‘Delve’, ‘harnessing’, ‘pivotal’ – that’s so ChatGPT.
In fact, there’s been a 200% growth in the appearance of the word ‘delve’ on the internet since 2022.
And that’s something you’re probably already aware of with AI copy. Without proper prompting, it can quickly turn bland and repetitive – which makes it pretty easy to spot, and means you’re probably not standing out.
The trick is to craft nuanced, interesting prompts to get nuanced, interesting results. Prompts that capture the right tone of voice to make you sound like you.
By Alex Goldstein, Creative Director at Definition