No two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.
Business-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.
Heritage can be a powerful asset. The longer a brand has been around, the more evidence there is that it can weather a variety of conditions, offering stability over the long term – something customers in many sectors value highly.
Resilience to tinkering is an underappreciated quality in a logo.
The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
The debut of the Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
No one moving into their first home today expects to still be living there when they retire. No one starting their first job today expects to stay there for life. And just like homes and jobs, a logo isn’t made for life anymore. It’s made for now.
Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out