Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…
Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.
The year is 1990. Every person on Earth owns 80 LEGO bricks. LEGO has taken over the world. Just a few years later, the company is reporting a loss of $130 million and rumours of bankruptcy are circulating. How could such an enormous and well-loved company tank so quickly? And…
To keep moving in the right direction, a brand needs to be bigger than one person. This means you, CEOs.
Creativity and creative ideas don’t spring from nowhere. They need fertile soil to take root in. For us, that means research, insight, and strategy.
No two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.
Business-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.
Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.
Cohesion is the aspect that can make or break your brand.
The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.
No one moving into their first home today expects to still be living there when they retire. No one starting their first job today expects to stay there for life. And just like homes and jobs, a logo isn’t made for life anymore. It’s made for now.
What does a great brand have in common with The Mousetrap in the West End? They both tell a great story. But unlike The Mousetrap, whose ending is the best kept secret in theatre, brand storytelling works better the more you give away.
When we’re conducting brand definition workshops, we often see clients struggle with the question “What makes your brand different?”
Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out