Brand strategy Archives

Brand vision: Your most powerful tool

Why having a brand vision is critical to long-term success.

Choosing a brand name: the guide

What makes a good brand name? There’s no such thing as perfect, but if you’re looking for one, here are some guidelines.

Was Apple’s new ad written by AI?

The company that once made a name for itself with the slogan “Think different” now wants you to “Write identical”.

Stop wasting money on bad brand tracking

Why bad brand tracking leaves more questions than answers.

Brat summer: why understanding Gen-Z’s tone of voice is so Julia

If you want to appeal to Gen-Z, you need to be chaotic and messy-in-the-right-way.

Building your brand today

Modern brand building is about nailing your vision and taking it everywhere your brand interacts with people. We call it brand alignment.

The alignment era: our six step guide

Brand alignment. Discover six practical steps to deliver on your brand promise, enhance customer experiences, and turn your vision into action.

Your brand vision: the four step guide to success

Unlock your company's potential with a brand vision that inspires teams, boosts efficiency, and keeps promises. Our four-step guide shows you how.

Brand alignment: when actions speak louder than logos

Learn why brand alignment is crucial for customer experience, employee engagement, and business success.

What (if anything) can your brand learn from The Traitors?

Are there any lessons that brands can learn from The Traitors? That’s debatable, but this bandwagon won’t jump on itself.

Five customer pain points – and how to tackle them

Pain. It’s something we all have to deal with at some point. Physical pain, emotional pain, pain in our personal and working lives. Regardless of what pain points we experience, they all have one thing in common - we’d rather do without them! Businesses can’t escape pain either – especially…

What is brand tracking? | Best practices and examples

Brand tracking is simply a way to continuously measure how your brand is performing within its market and relative to competitors and track how this changes over time.

Why you should do strategic research to define and align strategy

Brick by brick: the story of LEGO’s incredible rebuild

The year is 1990. Every person on Earth owns 80 LEGO bricks. LEGO has taken over the world. Just a few years later, the company is reporting a loss of $130 million and rumours of bankruptcy are circulating. How could such an enormous and well-loved company tank so quickly? And…

Leaders: useful, but no substitute for brand

To keep moving in the right direction, a brand needs to be bigger than one person. This means you, CEOs.

Making it real: 6 tips for launching your brand internally

Why strategy always comes first

Creativity and creative ideas don’t spring from nowhere. They need fertile soil to take root in. For us, that means research, insight, and strategy.

Three and a tree

No two universities are the same. But you wouldn’t guess that from their photo libraries. The issue is so pronounced that the higher education sector has given it a name: “three and a tree”. And it’s something other sectors suffer from, too.

How to know it’s time for a brand refresh

Business-critical assets and publications are the canaries in the coalmine of brand. When these assets drift off-brand, it’s a sign that your organisation is losing confidence in its brand.

Does insight want to be free?

Insight and expertise are the foundations of many brands. It’s important to convince potential customers you have them – and that means giving some away for free.

Join it all up

Cohesion is the aspect that can make or break your brand.

Brand Report – Finance

The second Redhouse Brand Report, where we analyse notable brands in a specific sector in search of best practice to celebrate – and great opportunities for ambitious brands to seize.

The Brand Protector

A new era of tracking brands

A brand for life? No, thanks

No one moving into their first home today expects to still be living there when they retire. No one starting their first job today expects to stay there for life. And just like homes and jobs, a logo isn’t made for life anymore. It’s made for now.

Your audience needs you to spoil the ending

What does a great brand have in common with The Mousetrap in the West End? They both tell a great story. But unlike The Mousetrap, whose ending is the best kept secret in theatre, brand storytelling works better the more you give away.

Different doesn’t have to mean unique

When we’re conducting brand definition workshops, we often see clients struggle with the question “What makes your brand different?”

Don’t fall for cheap “branding”

Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out

Insights

Brand vision: Your most powerful tool

Choosing a brand name: the guide

Was Apple’s new ad written by AI?

Stop wasting money on bad brand tracking

Brat summer: why understanding Gen-Z’s tone of voice is so Julia

Building your brand today

The alignment era: our six step guide

Your brand vision: the four step guide to success

Brand alignment: when actions speak louder than logos

What (if anything) can your brand learn from The Traitors?

Five customer pain points – and how to tackle them

What is brand tracking? | Best practices and examples

Why you should do strategic research to define and align strategy

Brick by brick: the story of LEGO’s incredible rebuild

Leaders: useful, but no substitute for brand

Making it real: 6 tips for launching your brand internally

Why strategy always comes first

Three and a tree

How to know it’s time for a brand refresh

Does insight want to be free?

Join it all up

Brand Report – Finance

The Brand Protector

A new era of tracking brands

A brand for life? No, thanks

Your audience needs you to spoil the ending

Different doesn’t have to mean unique

Don’t fall for cheap “branding”

Brand Purpose: do you have a right to play?

Big news from The Vistarites…

Where there’s muck, there’s brass

The head or the heart? How are we making decisions nowadays?

How powerful insight drove the launch of AstraZeneca’s new antibiotic

The name is the game