Stop wasting money on bad brand tracking
Why bad brand tracking leaves more questions than answers.
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How do you build a culture of clear, customer-friendly writing?
Five bits of advice from our webinar.
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Find the fun in staying on-brand
Writing and sounding like your brand is important, and there’s ways to do it without feeling like a drone.
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Why is Wicked Little Letters so f*ing good? Spoiler alert: I love swearing.
Why is 'Wicked Little Letters' so fing good? Dive into the joy of surprise, creative swearing, and linguistic shocks, you saggy sack of chicken pss!
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To legalese or not to legalese
Lawyers prefer plain English contracts. They're easier to read and remember. So why are we still using legal jargon?
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Commonly used AI words
Words like ‘delve’ make it obvious that AI wrote the copy. With the right prompting, your copy can sound like you.
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Words and phrases that need to get in the bin (and why)
The definitive guide to language you might consider ditching in your writing.
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Brat summer: why understanding Gen-Z’s tone of voice is so Julia
If you want to appeal to Gen-Z, you need to be chaotic and messy-in-the-right-way.
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