‘Help’ is just the right message for the team’s philosophy – coaching shouldn’t be a faff, but a superpower. One that should be available for everyone (not just senior staff).
That’s what Ezra means, and because it’s a real first name, it has the same friendliness as the rest of the experience.
Since then, we’ve been busily speaking Ezra
We ran workshops to define their purpose and values, and we’ve done plenty of writing – their website, marketing materials and UX flows (where we added behavioural nudges, too).
And we’ve watched like proud parents as the brand booms.
In the space of a year, they’ve gone from a team of four to a network of hundreds of coaches with thousands of users.
“Definition have been quick, creative and just as good (if not better) than a massive agency – but without all the months of expensive strategy.”
Nick Goldberg, founder, Ezra