Limit Less walks a fine line: making a strong case for the audience to change their behaviour, but without alienating them. We achieve this by focusing on the young people, their positivity, potential and aspirations.
Bright, aspirational imagery presents alternative views of what physics students can look like, and of what it looks like to engage in the subject. Bold headlines urge the audience to be part of the solution, not the problem.
Because the young people who choose physics today will be the ones who tackle the world’s biggest challenges in the future.