A new era of tracking brands
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Strategic Quant: tricky but oh so satisfying
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HECK!toberfest- bringing to life the brand through a unique event
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Melin Llynon: Keeping up with the modern consumer
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A brand for life? No, thanks
No one moving into their first home today expects to still be living there when they retire. No one starting their first job today expects to stay there for life. And just like homes and jobs, a logo isn’t made for life anymore. It’s made for now.
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Your audience needs you to spoil the ending
What does a great brand have in common with The Mousetrap in the West End? They both tell a great story. But unlike The Mousetrap, whose ending is the best kept secret in theatre, brand storytelling works better the more you give away.
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Different doesn’t have to mean unique
When we’re conducting brand definition workshops, we often see clients struggle with the question “What makes your brand different?”
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Don’t fall for cheap “branding”
Cheap attempts at branding can have a serious cost for your brand. We examine why there’s no substitute for professional branding – check it out
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